From West Wales to Chelsea’s Design Centre, Dale-based Sgrinhouse has been selected to bring Welsh, maritime-inspired fabric designs to its first major exhibition this autumn.

(4 August 2025) Sgrinhouse, headed up by 28 year old Alice Smith, will be bringing her own Welsh, coastal-inspired, hand designed and hand printed work to the design exhibition, ‘Focus/25 On Design’ at Design Centre (www.dcch.co.uk) in Chelsea (15 Sept-16 Oct 2025).

Gaining a first class degree in Textile Design from Central Saint Martins in 2020, her grad show sadly didn’t take place due to Covid-19. Alice said: “The opportunity and platform to showcase my flair and skill to the world’s top interior designers at ‘Focus/25 On Design’ feels well-deserved and exciting. It is Sgrinhouse’s first major showcase and I know that my Welsh, marine-inspired showcase will be well received by the visiting interior designers who are seeking out new talent and unique designs for their clients. Visitors will see my avant-garde art combined with functionality on chairs, curtains, blinds and lampshades showcasing the fabrics’ flexibility and useability.” 

Selected as one of 20+ pop-up House Guests, Alice’s display features a fishing net structure – reflecting her coastal upbringing and inspiration – with her geometric patterns which are hand designed and printed in her own textile studio in coastal Dale. 

Neyland-based luxury soft furnishings manufacturer, Audrey Johns Ltd, is supporting Alice. Director George Johns said: “We aim to nurture young, local talent by developing Alice’s skills in our bespoke soft furnishings business. We are proudly bringing a touch of West Wales to Chelsea by incorporating Sgrinhouse’s unique designs and luxury fabrics on our soft furnishings hand made in Neyland. Currently working as our fabric cutter, Alice has the potential to evolve into a fabric designer, and our support will help her advance her passion and skills.”

Alice’s nautical themes lend themselves easily to the importance of sustainability. Using only high quality, sustainable 100% linen woven in Ireland for her work, as well as using less toxic chemicals, Alice is very aware of what she puts down the drains in her seaside studio. “Sgrinhouse aims to bring craft and modernity together in order to create beautiful, durable and timeless fabrics that do not put a burden on the environment or on people”, she said.

To discuss design, print, soft furnishings or bespoke orders, contact Sgrinhouse (info@sgrinhouse.com / 07583 841893)

A pop up exhibition of Sgrinhouse’s display will be available for all to visit at Audrey Johns Showroom in Neyland from Saturday 1 – Friday 14 November 2025. Visit www.audrey-johns.co.uk/showroom/ for opening times. Follow us on Instagram and Facebook for further details @audreyjohnsshowroom.

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FOR FURTHER PRESS INFORMATION:

Media enquiries and to request interviews: contact Lucy McRae PR 

(lucy_blogg@hotmail.com / 07703 317435)

Images: A selection of images are available to download at: https://bit.ly/Sgrinhouse

NOTES FOR EDITORS:

Sgrinhouse is a textile studio based on the Welsh coast designing and hand printing fabrics. Sgrinhouse focuses on the important principles of textiles; pattern, colour, form and its place in the avant-garde, relishing bold colour and modern design that holds a creative ongoing dialogue with the world of art. (www.sgrinhouse.com / Instagram: @Sgrinhouse)

Since 1983, Audrey Johns Ltd has become established as The Interior Designer’s Secret making the finest bespoke curtains, cushions, blinds and other soft furnishings for prime residential, show home, retail, and corporate & commercial sectors. In its second generation of family ownership, the company employs 50 staff across its Pembrokeshire base and Soho, Central London office. 

(www.audrey-johns.co.uk / Instagram and Facebook @audreyjohnsshowroom)